Olaplex was excited to partner with the iconic fashion designer, Jason Wu at his NYFW Fall ’22 show on September 10th. The collaboration marks the brand’s debut at New York Fashion Week.

Professional hair stylist and newest Olaplex ambassador, Jimmy Paul, created the hair for the show—and he used Olaplex products to bring his vision to life.

Models walked the runway with sleek, braided twists, with the ends sticking out, short natural textured bobs and braids.

Jimmy Paul credits the 90’s minimal fashion trends for inspiring the hairstyles in the show. He comments, “I wanted the hair to look purposefully messy yet put together at the same time. It’s a look that can be dressed up or dressed down.”

He explains how he achieved the looks, saying that he prepped hair with Olaplex No. 9 Bond Protector Nourishing Hair Serum and Olaplex No. 6 Bond Smoother. After styling, he finished the look with Olaplex No. 7 Bonding Oil for high shine.

Jimmy Paul’s work is frequently featured in media outlets, globally. He is also known for curating the runway look for some of the most iconic designers both in the U.S. and around the world.

He says, “I’ve been a fan of Olaplex for years, as I saw first-hand the immediate transformation in the hair. All of my clients want stronger, healthier hair with more shine and manageability so I’m thrilled to be their newest ambassador as well as work alongside fashion designer, Jason Wu, on the hair for this season.”

JuE Wong, chief executive officer of Olaplex, says, “Jimmy Paul is one of the most prolific hairstylists of the 21st century. He continuously raises the bar with styling creativity…”

Jason Wu adds, “Jimmy has such a unique talent for bringing a concept to life with hair that not only compliments the clothes beautifully; he also brings a sense of glamour to everything that he does.”

All Olaplex products have The Clean at Sephora seal and are proud of their continued commitment to reduce their secondary packaging and not add to their carbon footprint.